Sonal’s Newsletter
Subscribe
Sign in
Home
Archive
About
Latest
Top
Discussions
London Calling: Do You Really Know Your Customer?
Why I'm hosting a roundtable on Single Customer View at Martech World Forum — and why you should join us
12 hrs ago
•
Sonal Goyal
Share this post
Sonal’s Newsletter
London Calling: Do You Really Know Your Customer?
Copy link
Facebook
Email
Notes
More
Agentic AI Is Only as Smart as Its Entities
And why I’ve seen smart agents make dumb mistakes — at scale
Aug 13
•
Sonal Goyal
1
Share this post
Sonal’s Newsletter
Agentic AI Is Only as Smart as Its Entities
Copy link
Facebook
Email
Notes
More
May 2025
The Curious Case of the Extra Records!
Earlier last month, we started working on a feature we are calling Match Statistics.
May 31
•
Sonal Goyal
1
Share this post
Sonal’s Newsletter
The Curious Case of the Extra Records!
Copy link
Facebook
Email
Notes
More
What is in a name?
That which we call a rose, by any other name would smell as sweet. But, will it resolve to the same entity?
May 12
•
Sonal Goyal
Share this post
Sonal’s Newsletter
What is in a name?
Copy link
Facebook
Email
Notes
More
January 2025
The open source identity resolution journey so far..
More than a decade ago, in the year 2013, the identity resolution problem hit me.
Jan 7
•
Sonal Goyal
3
Share this post
Sonal’s Newsletter
The open source identity resolution journey so far..
Copy link
Facebook
Email
Notes
More
2
October 2024
Celebrating 3 Years of Open Source Entity Resolution!
Miles travelled, and miles to go...
Oct 2, 2024
•
Sonal Goyal
1
Share this post
Sonal’s Newsletter
Celebrating 3 Years of Open Source Entity Resolution!
Copy link
Facebook
Email
Notes
More
August 2024
Zingg Incremental Flow
because data changes, and the identity graph should keep up too!
Aug 22, 2024
•
Sonal Goyal
2
Share this post
Sonal’s Newsletter
Zingg Incremental Flow
Copy link
Facebook
Email
Notes
More
June 2024
Hello Zingg ID!
Cross reference every entity consistently throughout the enterprise.
Jun 8, 2024
•
Sonal Goyal
3
Share this post
Sonal’s Newsletter
Hello Zingg ID!
Copy link
Facebook
Email
Notes
More
March 2024
Deterministic Matching Vs Probabilistic Matching
Why not both together at the same time?
Mar 16, 2024
•
Sonal Goyal
6
Share this post
Sonal’s Newsletter
Deterministic Matching Vs Probabilistic Matching
Copy link
Facebook
Email
Notes
More
September 2023
Zingg Turns Two!
The days were long, but the years have been short.
Sep 30, 2023
•
Sonal Goyal
3
Share this post
Sonal’s Newsletter
Zingg Turns Two!
Copy link
Facebook
Email
Notes
More
July 2023
From Half A Day To Half An Hour! Performance Tuning Snowpark For Identity Resolution On Snowflake
Scaling to millions of records on the x small size warehouse
Jul 29, 2023
•
Sonal Goyal
2
Share this post
Sonal’s Newsletter
From Half A Day To Half An Hour! Performance Tuning Snowpark For Identity Resolution On Snowflake
Copy link
Facebook
Email
Notes
More
June 2023
Building Identity Resolution on Snowflake Using Snowpark
Crossing boundaries of languages and technologies to get stuff done.
Jun 19, 2023
•
Sonal Goyal
4
Share this post
Sonal’s Newsletter
Building Identity Resolution on Snowflake Using Snowpark
Copy link
Facebook
Email
Notes
More
Share
Copy link
Facebook
Email
Notes
More
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
