Sonal’s Newsletter

London Calling: Do You Really Know Your Customer?

Why I'm hosting a roundtable on Single Customer View at Martech World Forum — and why you should join us

Aug 26 • 

Sonal Goyal

Agentic AI Is Only as Smart as Its Entities

And why I’ve seen smart agents make dumb mistakes — at scale

Aug 13 • 

Sonal Goyal

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May 2025

The Curious Case of the Extra Records!

Earlier last month, we started working on a feature we are calling Match Statistics.

May 31 • 

Sonal Goyal

1

What is in a name?

That which we call a rose, by any other name would smell as sweet. But, will it resolve to the same entity?

May 12 • 

Sonal Goyal

January 2025

The open source identity resolution journey so far..

More than a decade ago, in the year 2013, the identity resolution problem hit me.

Jan 7 • 

Sonal Goyal

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2

October 2024

Celebrating 3 Years of Open Source Entity Resolution!

Miles travelled, and miles to go...

Oct 2, 2024 • 

Sonal Goyal

1

August 2024

Zingg Incremental Flow

because data changes, and the identity graph should keep up too!

Aug 22, 2024 • 

Sonal Goyal

2

June 2024

Hello Zingg ID!

Cross reference every entity consistently throughout the enterprise.

Jun 8, 2024 • 

Sonal Goyal

3

March 2024

Deterministic Matching Vs Probabilistic Matching

Why not both together at the same time?

Mar 16, 2024 • 

Sonal Goyal

6

September 2023

Zingg Turns Two!

The days were long, but the years have been short.

Sep 30, 2023 • 

Sonal Goyal

3

July 2023

From Half A Day To Half An Hour! Performance Tuning Snowpark For Identity Resolution On Snowflake

Scaling to millions of records on the x small size warehouse

Jul 29, 2023 • 

Sonal Goyal

2

June 2023

Building Identity Resolution on Snowflake Using Snowpark

Crossing boundaries of languages and technologies to get stuff done.

Jun 19, 2023 • 

Sonal Goyal

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