<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://www.learningfromdata.zingg.ai/p/the-context-youre-missing-why-identity</loc><news:news><news:publication><news:name>Learning From Data, Data Teams and Ecosystem</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-09T12:46:58+00:00</news:publication_date><news:title>The Context You’re Missing: Why Identity Resolution Is Marketing’s Center of Gravity</news:title></news:news></url></urlset>